How important is a cadence open rate?

Open rates can be affected by several factors that are not related to actual engagement

Open rates are calculated when the email recipient's email client or program downloads the email's images, which then triggers a tracking pixel, and sends a notification to the email marketing platform that the email was opened. However, open rates can be affected by several factors that are not related to actual engagement, such as:

1. Image blocking: Some email clients block images by default, which can prevent tracking pixels from loading and registering an email as opened.
2. Preview pane: Some email clients may display the email content in a preview pane, which can trigger the tracking pixel and register an email as opened without the recipient actually viewing the email.
3. False positives: Some email clients may pre-load images without the recipient actually opening the email, which can result in false positive open rates.

Despite these limitations, open rates are still a useful metric to measure email engagement and can provide valuable insights into the effectiveness of email campaigns. However, it's important to supplement open rates with other metrics, such as click-through rates and conversion rates, to get a more complete picture of email engagement and campaign performance.